Shelley Batuyong
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KCG Holdings

The challenge: To stand out amongst other “fintechs” in a rapidly growing industry. To simplify complex trading methods into visual bytes that clients can understand, engage with, and use.

The solve: Total immersion. As design director at KCG’s agency of record, my team developed and executed a large, flexible identity that positioned the firm as edgy, forward-thinkers in their industry. Different business areas owned distinct looks indicative of each area’s functions, but cohesive under the larger corporate umbrella. Design included: brand guidelines, brochures, annual report (in print and online), ad campaign concept and execution, event signage and collateral, giveaway concepts and packaging, and print and digital sales collateral. Direction included: All of the above, office environmental graphics, animation, photography, video, and other routine marketing communications. Created at Thinkso.

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