The challenge: To advance women’s health rights in male-dominated societies by creating higher impact partnerships with governments and large philanthropic organizations.
The solve: Weave in the cultural reference. Ethnic patterns and a diverse palette remind the audience about the people in need and the cultures they exist in. The new logo is built from a clean typeface with Humanist characteristics, to encompass equal parts: legibility, modernity, and openness. Design included: branding, patterns, brochure, stationery, and social media. Created at Thinkso.